We’ve all heard that sex sells and you can’t go wrong with little kids or adorable animals (duh), but a good ad needs to have much more than this. A good ad must be entertaining, charming, compelling, and eye-catching, and most importantly a good ad must be memorable. In any
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11
Apr
New Era’s trash-talk ads move to Chicago
Last year it was Alec Baldwin and John Krasinski trash talking about the Yankees & Red Sox. For an encore, agency The Brooklyn Brothers decided to do another episodic ad series about another rivalry—the Cubs and White Sox. The Brooklyn Brothers, found two Chicago actors perfect for the campaign, both of whom, are
09
Apr
Hop on the social media bandwagon
Social media is becoming an indispensable part of the marketing mix for many businesses and is one of the best ways to reach customers and clients. Social media takes many forms. From updates, Tweets and retweets to check-ins and reviews, the power of social media is its ability to establish and
