Bigger doesn’t always mean better.
26 Oct
We’ve been saying it for years. When it comes to online advertising (and most advertising for that matter) bigger doesn’t mean better. Better means better. An Eyeblaster study proves it. The results of the study show that an increase in ad size does not equal an increase in performance. The company found that for banner ads, where size is the main component of ad visibility, bigger is generally better. But rich media ads such as expandable banners and floating ads saw improved results from different creative, rather than larger size.
The article was posted on Business Week. Read more by clicking here.
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