The use of keyword-rich Meta tags will NOT get you a higher search engine ranking. Seriously.

Search engines don’t give much credibility to keyword meta tags anymore as pioneer search engine marketers frequently stuffed em with irrelevant keywords. Eventually search engine providers realized that information stored in meta elements, especially the keywords attribute, was often unreliable and misleading, and at worst, used to draw users into spam sites. Today, the most valuable feature they offer the web site owner is the ability to control, to some degree, how their web pages are described by some search engines.

The meta title, on the other hand, is important for increasing site’s rankings and the meta description is often picked up by the search engine to describe the link.

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