Just say no to SEO spammers!
5 Mar
Search engine optimization, or SEO, is one of the most misunderstood and misused words in the web marketing world today. SEO is the process of attempting to get your site naturally ranked on the first page on Google, Yahoo! and other major search engines for relevant keywords or phrases to your company. The SEO game’s not getting any easier and the traditional forms of optimizing aren’t as effective as they once were. The truth is, that SEO is often a frustrating, fruitless and sometimes very costly endeavor. So What’s a company to do? The answer is simple: hire a company (like us) that knows how to create a site that’s programmed according to current web development standards, full of content that clearly communicates your business, product or service. Oh, we hear ALL THE TIME, “but there are companies out there that say we can get a #1 ranking.” Oh there are LOTS of companies making that claim. And they’re scammers.
- Some companies offer “search engine submission.” If they do, they’re trying to con you. The concept of submitting websites to search engines is BS and hasn’t been needed since 1998. And those that claim to submit to 200 search engines? Now they should be shot.
- Some companies guarantee #1 position because of their “long-standing relationship with Google.” The truth is that Google itself has a section on their website that states: “Beware of SEO’s that claim to guarantee rankings, or that claim a “special relationship” with Google, or that claim to have a “priority submit” to Google. There is no priority submit for Google.” Uh huh.
- Some companies pretend to optimize your website via a “Strategic Linking” plan. Instead, they guarantee a #1 rank because they pay for it by way of a PPC ad campaign. Oh you’ll be at the top of the search engine results page. But you’ll pay dearly for it. Sometimes 5 times as much!
- Now for the companies that send spam e-mails. Uhm, they are a Search Engine Optimization Company. Their specialty is helping people promote their website, and gain a wider audience. So ask yourself this question: If they were really any good at what they do, would they really need to resort to spamming to get business?
Here is our first rule of thumb. It is simple. It is straightforward. And it is easy to understand: Never, ever, ever, EVER do business with an SEO company that makes the initial contact with you. There’s a ton of them out there. Just say no. Work with a quality company. Do research. Sniff out their BS claims such as the above. And if still you need help, give us a call.
