Jamison/McKay | Not Your Average Advertising Agency

We’ve been saying it for years. When it comes to online advertising (and most advertising for that matter) bigger doesn’t mean better. Better means better. An Eyeblaster study proves it. The results of the study show that an increase in ad size does not equal an increase in performance. The company found that for banner ads, where size is the main component of ad visibility, bigger is generally better. But rich media ads such as expandable banners and floating ads saw improved results from different creative, rather than larger size.

The article was posted on Business Week. Read more by clicking here.

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Nope. But she’s warming up.

It appears as if Bing’s rapid rise among web searchers may be over. The Microsoft (MSFT) product had picked up market share since launching in early June. Perhaps that had something to do with $100 million in advertising spent to promote it. Unfortunately, the momentum seems to have slowed more than a bit. In fact – it’s running in reverse as their market share has dropped a percent since August. Are we at Jamison/McKay surprised by this decline? Nope. There’s a reason why Google is king. Simply put – it works. And like a fine wine, keeps getting better with age.

Read more here: http://247wallst.com/2009/10/03/bing-starts-to-lose-market-share-googmsftyhoo/

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